Engaging citizens on social media these days isn’t a novelty but a civic duty. Social media has brought a drastic change in the way citizens interact with the government. It has given the public a direct platform to connect with their elected leaders, civic officials & local government bodies. Although social media & government might not seem like a natural mix, certain government agencies & officials have proved otherwise & built highly engaging user communities on social. From sharing information about the ongoing COVID-19 crisis to entertaining and educating the public, several government bodies are doing fantastic on social media. In this post, we’ll walk you ...

Risks & rewards of social media Social media is a great tool in your organization’s communications toolbox. Many Americans have accounts on at least one platform and expect to find pages for their favorite brands and communities. If used correctly, it can have many benefits: Providing real-time information. Social media enables organizations to provide information in real-time. This is especially useful if your organization needs to communicate important information quickly. For example, if your organization experiences a time-sensitive incident, such as a data breach, you can use social to share pertinent information and provide steps your followers can take to remediate the damage....

Introduction Social media, and social networking or messaging apps, can pose a number of security and privacy risks to both organisations and individuals when used in an inappropriate or unsafe manner. Due to their popularity, social networking or messaging apps are a common way for an adversary to gather information on organisations and their employees, projects and systems. Even social networking or messaging apps targeted at children or teenagers present the risk that sensitive or embarrassing information will be disclosed. When sensitive or embarrassing information is posted on social networking platforms, or shared via messaging apps, it has the potential to harm individuals and Austral...

Social Media Cyber-Vandalism Toolkit Guidance on how to respond to cyber-hijacking. Cyber-vandalism presents a serious challenge to online-based communication tools. Users need available resources to counter intrusions of social media accounts. This document provides guidance, resources, and security practices that prepare users to respond to cyber-hijacking, make informed choices, and enact future policy. Readiness: Phase 1 Cyber-vandalism occurs when an outside party, regardless of identity or motive, takes control of an agency communication channel and misdirects it. Incidents may contain information misleading to the public or threatening to an agent of the government. Agencies should pl...

Social Media Security has quickly become one of the most important issues facing business and individuals. Unlike a few years ago, social networking has asserted itself as one of the primary means for communication. Large corporations and individual users alike prefer the channel for various reasons. The most common ones are the ability to communicate with millions of users at a go, connecting to people from any part of the world, and facilitating the sharing of all types of media. Such include pictures, videos, text messages, and voice and video calls. Despite its popularity, social media poses security risks due to the rising number of hackers and sophistication of attacks. Security threa...

The ever-changing digital ecosystem can be confusing. Here’s our guide to the most common and most commonly misunderstood digital marketing terms every marketer needs to know to stay ahead of the curve. A A/B Testing If you want to improve your marketing efforts, A/B testing may come in handy. This is the process of comparing two variations of the same variable to find out which one performs best The variations can be change in copy, call-to-actions, landing pages, etc. Above the Fold In website terms, ‘above the fold’ is the type of content that a website visitor sees before scrolling down on a specific page It’s useful being aware of this type of content when you ar...

Top Google Searches and Trending Keywords in 2020 Valeria VoitsekhovskaiaSeptember 10, 2020 4 Ever wondered what people are searching for online or interested to know what questions people frequently ask Google? SEMrush has analyzed more than 20 billion keywords and compiled easy to digest lists to answer your questions. This report contains the latest data insights and trends across The United States, The United Kingdom, Canada, Australia and an overall global search as well: Top Google Searches Trends based on Global data The most interesting ‘top searched for’ results from across the globe: The most frequently asked questions in Google across the globe Top trendin...

Internal Links: A Guide to Building a Strategy that Works 83 Luke HarselApril 3, 2020 This post is in English 17 Internal links are arguably one of the most neglected link building tactics in SEO marketing. We are all quick to turn to tactics that will help us build external links (backlinks), but we often underestimate the impact of developing an optimized internal linking strategy. What is internal linking? Internal links are those that point from one page to another on your site. External links, by contrast, are ones that point to a page on another domain. For example, a link to the SEMrush Features page from this article is an internal link, and a link to...

9 SEO Best Practices That You Should Follow in 2020 98 Sandeep MallyaMay 25, 2020 39   Here is the harsh truth, if you are not ranking in Google’s top 10 results for your target keywords, your website might as well be invisible on Google. According to HubSpot, 75% of searchers never go past the first page of search results — this is why it is so essential to rank on the first page of Google. There are several strategies and techniques you can follow to rank higher on Google, but if you don’t get the basics right, your chances of ranking on page 1 of Google are minimal. By following SEO best practices, you will be laying the groundwork for your sit...

17 Ways to Get More YouTube Subscribers (2020) by Brian Dean · Updated Jan. 07, 2020 In this post you’re going to learn how to get more YouTube subscribers in 2020. In fact: These are the exact strategies I used to grow my channel from zero to 263K subscribers: And today I’m going to show you how I did it… …and how you can do the same thing. 1. Use “Power Playlists” 2. Publish LONG Videos (10+ Minutes) 3. Promote Videos In Your End Screen 4. Branding Watermark = Subscribe Button 5. Focus On Quality… Not Quantity 6. Reply To EVERY Comment 7. Write a Compelling Channel Description 8. Funnel People to “Subscriber Magnets” 9. Use an Awesome Channel Icon 10. Cr...

Tips for Brick-and-Mortar Retailers to Improve Revenue Amidst COVID-19 When it comes to COVID-19 and retail, there is a lot of uncertainty for both retailers and customers alike. Matters are changing daily, different locations and states are enforcing different rules as businesses of all sizes, from global institutions to small family-run companies, are feeling the impact of the virus both financially and emotionally. However, no more so is this felt than in relation to brick-and-mortar retailers. With lockdown laws in effect across the country, social distancing protocols being encouraged, and people being asked to limit their exposure to others, many physical locations have had to clos...

Best Digital Marketing Courses in 2020 Best online digital marketing course providers offer digital applications that you can use to develop your skills related to the learning program. Compared to traditional learning techniques, online learning solutions are more well-rounded. In many ways, online digital courses help you improve your know-how and provide academic support. What’s more, those digital learning resources are mostly cost-effective and sometimes they are for free. From students to young professionals, many can benefit from online digital marketing courses. Benefits of Online Digital Marketing Courses If you aim to get a job at digital agencies, they are going to look for ...

The 4 Ingredients to Digital Marketing Success Having been in the digital marketing game for over 15 years, we’ve studied literally thousands of businesses on how they execute Digital Marketing. After years of research, experience and learning the hard way, we’ve uncovered the four ingredients to digital marketing success. Are you ready for them? Buckle up and take note! 1. Understand Compound Interest Albert Einstein once said, “compound interest is the eighth wonder of the world” (or something very similar to it) and whilst is often applied to finance and money, it is equally applicable to marketing. It’s the little things, done over time, that make a big difference. And that i...

Top marketers discuss the short, medium and long term-impact of the Covid-19 outbreak on their media strategies. By Marketing Week Reporters  16 Apr 2020 The coronavirus pandemic has put the spotlight on all aspects of marketing, and brands’ use of digital for marketing communications is no exception. In partnership with The Ozone Project, Marketing Week gathered three marketers to discuss the short, medium and long-term impact of the current crisis. Marketing Week editor Russell Parsons, Direct Line Group head of commercial marketing Sam Taylor, The Ozone Project chief revenue officer Craig Tuck and Zoe Harris, CMO of Gocompare and CEO of its Autosave business, discussed the c...